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And again, I thought I'd try some of the cheapest at Amazon, because, well, it's just a piece of plastic. If I was wrong, I was only out a buck or so, and could then go and buy the expensive screen protectors. But this time, I researched around and read some blogs, and found out dust is the culprit for bubbles. Taking that advice, I followed the directions and was able to put the screen protectors on 2 iPhones bubble-free! Here's what I did:

1. I chose my desk as the place to do the application. I wiped it down with an all-purpose cleaner, then wiped it down with a damp wash-cloth. I also did this during the day, with bright sunlight coming into the room. Do not try this at night, I don't think it shows all the dust hitting the screen.
2. Turn off your iPhone. You want to make sure the screen stays black, it's much easier seeing dust.
3. I then used another damp wash-cloth (if you squeeze it and water comes out, it's too wet. It needs to be barely damp), and wiped down my iPhone, front and back.
4. Then I got the little piece of cloth that shipped with the screen protectors and wiped the screen down until it was as clean as I could get it.
5. The iPhone was laid down on the damp cloth so it wouldn't rock and slide as i was applying the screen protector.
6. Peel off "Side 1", and start by lining up the camera hole and the ear hole. Then slowly lay down the rest of the protector on the screen, making sure no bubbles form as you go. You will get some, but if you do it right, they will only be near the edges.
7. Once it's laid down, then take a fingernail and apply gentle pressure from the center of the screen towards the edge. Basically driving the bubble out from underneath the screen protector.
8. The last step, peel off "Side 2".
9. Done!

Should only take about 5-10 mins. But it's so worth it. I bought the matte version of these and it's a nice improvement.

So my initial assessment that screen protectors are garbage is wrong, my technique at applying the screen protectors was garbage. A little bit of homework on the Internet, dust control, and I got a quality result. I highly recommend these screen protectors from this seller. I'd buy them again!